Aramark Higher Education › Winter Campaign
Posters : Displayed in floor stands throughout the servery
Mini posters : Displayed on tables
Alternate Execution › A more "intellectual" approach
For this execution option, the look is minimalist, while introducing poetry relevant to the season—and the higher education audience. Each poster displays a single prominent color, which when experienced collectively throughout the servery, portrays the overall rich fall color palette.
Posters
“If we had no winter, the spring would not be so pleasant: If we did not sometimes taste of adversity, prosperity would not be so welcome.”
“In the depth of winter, I finally learned that within me there lay an invincible summer.”
“The coldest winter I ever spent was a summer in San Francisco.”
“Winter is on my head, but eternal spring is in my heart.”
“There's a certain slant of light, winter afternoons — like the heft of cathedral tunes.”
“The leaves fall, the wind blows, and the farm country slowly changes from the summer cottons into its winter wool's.”