Boston Scientific › Communications Platform Theme & Development
Prompted by misleading product comparisons made by a competitor, the Cardiac Rhythm Management (CRM) team at Boston needed a thematic platform identity, collateral and usage guidelines for this—and future—competitive blunting campaign(s).
StraighTalk : chosen from several theme concepts presented
![covers1](/_uploads/projects/_source/covers1.jpg)
![fanned](/_uploads/projects/_source/fanned.jpg)
![cover2](/_uploads/projects/_source/cover2.jpg)
![kit](/_uploads/projects/_source/kit.jpg)
Clear the Air : alternative theme concept
![concept1](/_uploads/projects/_source/concept1.jpg)
Seeing is Believing : alternative theme concept
![concept2](/_uploads/projects/_source/concept2.jpg)