Aramark Higher Education › Tavolino Brand Creation
Tavolino is one of many proprietary Culinary Rotation Dining Brands that hit the Aramark higher-ed campus accounts for short periods of time—typically 1 or 2-weeks only—to help keep the dining environment and food choices fresh and exciting. Ten years since inception, it was now time for Tavolino to be reimagined with a new identity and tag line, all new trade dress and supporting positioning and copy concepts.
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Capturing the essence of Italy was a goal needing creative exploration. When you think of “the iconic Italy”, what do you picture in your minds-eye? The sun-soaked landscape of the Tuscany region? The epicenter of cultural enlightenment that is Rome? Or is it the New York City Italian-American culinary experience? Each vision of Italy holds a legitimate essence of it’s own.
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Chosen position : Italy via Tuscany
Final brand identity and execution of trade dress and campaign concepts
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