Allure, A Christie Company › Aramark Higher Ed Retail Concepts

Plaid Hat played an assisting role on some retail digital menu board/brand refresh concepts for Allure and it's client, the Higher Education business unit of Aramark.

Prompted mainly by an introduction of fresh angus beef as the new standard for Aramark's Burger Studio and Grille Works venues, it was the right opportunity to revisit the visual and conceptual interpretations of the current brand guidelines, while considering subtle shifts. Below are some initial takes, which Allure's creative team was then equip to refine, produce and deploy.